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+ FREE WEBSITE BRIEF TOOL

Not sure how to brief your website? Start here.

Answer the questions we ask at the start of every project, right on this page. Take it to whoever’s building your site, or send it our way. Who knows, we might be the right fit for you. About 15 minutes.

  • Nine short sections, skip anything you’re unsure of
  • Saves as you go, so you can come back later
  • Honest recommendations, and a written quote if we’re the right fit
Prefer paper? Download the PDF version
STEP 1 OF 9

Tell us about your business

A sentence or two is plenty.

What do you do?Imagine explaining it to someone at a barbecue.
Where do you work?Suburbs, cities, Australia-wide or worldwide.
Your current website, if you have one

What should the site do?

Think about what a good month looks like once the new site is live.

What’s the main thing you want visitors to do?Pick as many as you like.
How will you know the new site is working?For example: more enquiries each month, fewer calls asking basic questions.
What isn’t working on your current site?

Who is it for?

The clearer the picture, the better the site speaks to them.

Who is your best customer?Who they are, what they need, and what they worry about before buying.
Who are your main competitors?Two or three businesses customers compare you with. Websites are handy.

Pages and features

Tick what you think you’ll need. We can help you decide.

Which of these do you need?
Anything else the site needs to do?

Words, photos and branding

No wrong answers here. It just helps us plan.

Who will write the words?
What photos and videos do you have?
Do you have a logo and brand guidelines?

Look and feel

Sites you like don’t need to be in your industry.

Three websites you like, and what you like about them
Three words you’d like people to use to describe your business
Anything you definitely don’t want?

Platform and tools

If you’re not sure, “No preference” is a great answer.

Do you have a platform in mind, or one you need to stay on?
Which tools does the site need to connect to?For example: a booking system, CRM, email newsletter, payments or accounting.
Who will update the site once it’s live?

Budget and timing

A range is fine. It helps us recommend what’s realistic, rather than guessing.

What budget range are you working with?
When do you need the site live, and why?For example: a launch, a busy season, an event or a lease ending.
Ongoing help after launch?

Where should we send it?

You’ll get a copy of your answers straight away. A real person reads every brief.

Who else is involved in the decision?Optional. For example: a business partner or manager.

YOUR BRIEF AT A GLANCE

GoalsSkipped, that’s fine
Pages and featuresSkipped, that’s fine
PlatformSkipped, that’s fine
BudgetSkipped, that’s fine
TimingSkipped, that’s fine

+ WHAT WE’LL ASK

Nine sections. About 15 minutes.

Short answers are fine. The point is to get your thinking on one page before anyone quotes, whether that’s us or someone else.

01

About your business

What you do, in a sentence, and where you work.

02

Goals

What visitors should do, and how you’ll know the site is working.

03

Audience

Your best customers, and who they compare you with.

04

Pages and features

From service pages to booking, shop and login.

05 + 06

Content, look and feel

Words, photos, branding, and sites you like.

07 to 09

Platform, budget and timing

Tools to connect, budget range, timing and who’s involved.

FREE 20 MINUTE CALL

Rather talk it through?
No jargon, no hard sell.

Skip the brief and tell us about your project on a quick call. We’ll ask the right questions and give you a straight answer on cost.

Book a 20 minute call Run a free website check