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Notes from the studio
Straight answers on web design, SEO, software and branding for Melbourne businesses.
SEO · · 7 min read
How to get your business mentioned by ChatGPT, Claude and Google’s AI answers
More people are asking ChatGPT, Claude and Google’s AI for recommendations. How AI answers work, what makes a business show up, and what to do about it this month.
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SEO · · 6 min read
Local SEO checklist: how to rank on Google in your area
A practical, step by step local SEO checklist for Australian businesses, covering your Google Business Profile, website, reviews, citations, content and links.
AI & DESIGN · · 4 min read
Why designers matter more than ever in the age of AI
AI can generate a website in minutes. That’s exactly why good design is now the difference between blending in and standing out. Here’s what AI can’t do for you.
MARKETING · · 6 min read
SEO or Google Ads: which should you do first?
Both put you in front of people searching on Google, but they work very differently. What each costs, when to start with which, and how to run them together.
WEB DESIGN · · 7 min read
How much does a website cost in Australia? Prices and what drives them
Typical website prices in Australia, the five things that really move the cost, what it takes to run each year, and how to compare quotes properly.
SEO · · 4 min read
How to rank on Google in your Melbourne suburb
Searching “near me” in Richmond shows different results to Brunswick. Here’s how local rankings actually work in Melbourne, and how to win your patch.
WEB DESIGN · · 4 min read
How to choose the right website builder for your business
Squarespace, WordPress, Framer, Shopify or custom code? A plain English guide to picking the platform that fits your business, budget and team.
WEB DESIGN · · 6 min read
Framer vs Squarespace vs WordPress vs Shopify vs custom code: which is right for you?
We build on all of them, so this isn’t a sales pitch. A side-by-side comparison of editing, speed, SEO, maintenance and running costs, and which suits your business.
WEB DESIGN · · 4 min read
What a Melbourne café or restaurant website needs to fill tables
In a city obsessed with food and coffee, your website has seconds to win a booking. Menus, bookings, photos and the small details that matter.
WEB DESIGN · · 4 min read
Why a modern, clean website matters (even if your business doesn’t rely on it)
Even if most of your work comes from referrals, people check your website before they call. Here’s what good UX does for a business, and the simple fixes that make the biggest difference.
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